Specializing in custom handmade pieces, this jewelry brand needed a modern refresh.
The goal for the brand was to create a simple, sophisticated mark that can translate to trending styles all while remaining timeless. Cassie Lynn Jewelry is the perfect example of how retail has changed with the rise of social media. With no brick and mortar establishment, the jewelry is sold on social media and at select boutiques who carry the line.
Along with the mark and supporting materials, I included signage and environmental graphic concepts to illustrate how the brand could be applied, should a storefront be a future goal.
Brand Identity
Photo Inspiration
Social Media Graphics
Stationery
Signage
Retail Tag
Promotional Materials