Founder Chez Knox began crocheting products for baby and for the home in 2017. In fact, her passion runs so deep, her trade is also her namesake. By incorporating sustainable materials into each design, Chez Crow Chez creates warm, beautiful pieces for families to cherish for generations.
A recurring symbol in children's literature, the crow is cradled inside a geometric nest, evoking feelings of warmth and embrace. Chez's favorite color to work with is green, a recognizable theme in her work. The brand utilizes a neutral color palette with accents of green, allowing Chez’s work to shine.
Chez and her husband plan to renovate an RV, sell their home and hit the open road, spreading the crochet love around the country. The travel element became a critical component of the brand, weaving their story into each handmade piece.
By appealing to young families, this isn't your grandma's crochet.
Brand Identity
Brand Messaging
Business Card
Retail Tag
Signage
Photo Inspiration
Website