Good Dog!
Good Dog! promises your pup the tastiest, cleanest, most nutrient-dense meals ever. Created by a gourmet chef with a dogs-first mentality, Good Dog! offers superior food made with whole ingredients —delivered right to your door.
Eat no evil.
the brand
The client wanted a fun, quirky, healthful brand where fresh is the focus. The recipes use the highest quality ingredients sourced from local farms and are customized to your pet’s individual needs—conveniently delivered to your door. Playing off of the name and subject matter, the logo combines a halo and paw print into an approachable mark. The tagline, “Eat No Evil”, strives to connect the name with clean eating.